Share Your Story. Amplify Your Reach.
Establish Your Authority. Boost Visibility. A well-crafted press release strategy can take your business to the next level
Boost Your Law Firm’s Visibility and Stand Out from the Competition
Press releases are one of the best marketing tools for small firms out there...
When and Why You Should Send a Law Firm Press Release
Our team of experienced legal professionals understands the importance of strategic communication in the competitive legal industry. By leveraging our expertise in crafting compelling news releases, we can help elevate your firm's visibility and credibility. Our tailored distribution strategies ensure that your message reaches the right audience at the right time, maximizing the impact of your firm's achievements. Let us assist you in showcasing your firm's unique strengths and accomplishments, positioning you as a leader in your field. Contact us today to learn more about how we can help your firm shine in the crowded legal marketplace.
Writing, Pitching, and Distributing a Press Release for a Law Firm
Consumers are overwhelmed by the digital information available today. When legal issues arise, all consumers seek the same thing: a trustworthy guide to selecting the best firm. Strategic press releases are a great way to do this. You can establish credibility and authority by sharing firm updates, insights, and maybe even breaking news. This will resonate with potential clients. Press releases are still powerful precisely because they stand out from the digital noise. Consistent distribution helps you showcase your expertise and build meaningful connections with prospects. Contact us to learn how targeted press releases can amplify your firm's unique voice.
Why Have Legal Marketing Edge Craft & Distribute
Your Firm's Press Releases?
Let Legal Marketing Edge Press Release services create, manage, & distribute your entire press release strategy. We will help you craft a well-written and highly strategic press release that will be shared, endorsed, and promoted by journalists, bloggers, and other social media users.
Get more exposure with press releases
Press releases are a great way to establish your firm in the media and build lasting credibility. Our team of experts at Legal Marketing Edge can create compelling press releases that are professionally formatted and will elevate your company's voice and authority in your industry.
Boost your marketing with Press Releases
Press releases are the foundation of successful marketing campaigns. They convey your message clearly and authoritatively. Legal Marketing Edge Press Releases will create compelling announcements that will enhance your brand and attract qualified prospects to your law firm.
Tell the world about your newest service
Your business achievements and milestones can be turned into newsworthy stories that attract media attention. No matter what industry you are in or the size of your business, our expertly written press releases will deliver maximum impact to your company's achievements and celebrations.
Let’s Advance Your Digital Strategy & Footprint to Win MORE Digital Market Share
WHAT MAKES US UNIQUE
We combine market intelligence, customer insights, and digital experience into an effective press release strategy so you can maximize the return on your marketing spend, reach your ideal audience, and generate more visibility, traffic, and revenue.
Market Analysis
As part of our efforts to help maximize your marketing spend, we delve deep into data to unearth meaningful insights that shape and strengthen press release strategies.
At our firm, our approach includes taking an in-depth look at your business, services, and areas of expertise, as well as any competition, in order to assess and help plan your next steps.
News Worthy Focused
Growth happens when you put the needs of your clients first and give them the information they need, exactly when they want it, and in the way they prefer.
We help you reach your audience across multiple channels so your expertise gets heard, distributed with ease, picked up by others, shared widely, and talked about. This is how real influence begins to grow.
Distribution Metrics
Our expertise lies in creating effective press releases that reach a wider audience through reliable news platforms. By optimizing marketing dollars and using proven techniques to connect with target audiences.
We elevate your brand by ensuring your message reaches its intended audiences and your ROI is maximized from our efforts!
Legal Marketing Edge Press Releases Services
HIGHLY SPECIALIZED & STRATEGIC CONTENT MARKETING FOR LAWYERS
As newsrooms close or change significantly, journalists' careers are changing rapidly. Social media provides numerous platforms for sharing stories online; material created digitally has also undergone considerable transformation over time.
Your law firm's press release had little chance of being published 10 years ago; today, however, its use as a public relations tool is on the rise. News sites and wire services now make press releases more visible online, while editors with little journalism training make editorial decisions regarding what should be published.
Press releases were once used primarily to inform journalists of stories; today, they can also be used to directly reach customers and the target audience. Ensuring your news releases are relevant and impactful is integral to growing any legal firm, so we invite you to visit our blog for more details about why small law firms require press releases.
Press Release Marketing Exclusively for Attorneys
Your press release should capture prospective clients' interest while being easily understood if there's news to share! Press releases provide smaller firms a cost-effective means of competing against larger firms' marketing budgets while using limited funds - an indispensable component of business promotion! When writing press releases, keep these points in mind:
- Search engines are used by 92 percent of journalists to research articles, and 81 percent use them every day (MarketingSherpa)
- Blog readers, RSS feed subscribers, and social media sites are all at all-time highs.
- Journalists who use Google News outnumber those who use major networks like MSNBC and CNN!
Before releasing your next press release, ask yourself the question: "Is there any news value in this story?" or "Does it warrant a release?" If so, a press release is a great way to get your information distributed. Are you hiring new staff? upgrading technology? Moving or expanding? Attending or sponsoring events? These are all great reasons to put out a press release and let your prospective clients learn about your firm.
WHY WE ARE DIFFERENT
We focus on designing actionable newsworthy press releases coupled with strategies informed by industry best practices emphasizing proven outcomes such as new customer acquisition, retention,
customer engagement, and newsworthy authority.
We deliver results.
Establish credibility
In order to build credibility over time with journalists as well as existing and potential customers, it's important to distribute engaging & accurate press releases consistently.
Control the Narrative
Press releases are trusted sources of data and information for both media outlets and consumers. Brand trust plays an essential role in most purchasing decisions made by consumers.
increase engagement
Press releases are an effective way of engaging both current and potential customers, as well as reaching new audiences you may otherwise miss through other marketing channels.
Let’s Advance Your Newsworthy Content Strategy to Win More Digital Market Share
Frequently Asked Questions
Press releases are a great way to reach the media with your news and allow clients to control how they want their message understood.
Most importantly, it's an effective marketing tool because, by sending out a press release, you're able to finally tell people about your new product or service in a controlled environment.
The first step is to identify what publications your customers read and which media they trust. Once you figure this out, start thinking about what kind of publications are related to those specific topics as well as who would cover this story at each publication.
This will help set up an effective plan for tackling it from there on out!
A successful press release will have four aspects:
- The headline, and the initial hook - this is what captures the attention of a journalist.
- A good first paragraph should summarize the gist of the press release, and why it's important to journalists.
- The body will determine whether or not this is a strong story with enough quotes and supporting information.
- Finally, including an image in your press release increases its chance of being used by one or more journalists.
To increase the likelihood of success when using a press release, it often makes sense to involve someone who has some experience with this kind of writing. There are numerous websites that can help you find someone like this, but your problem is knowing how good they are and what their past work samples look like.
There's a challenge in finding freelance writers or marketing agencies that have a strong track record and whose past work looks stellar. You might not be familiar with every aspect of each person's skill set so make sure you research them thoroughly before hiring them for something important!
High-resolution images are usually specified as 300 dpi. Hiring a professional photographer to get the best quality photo is worth considering if you have the budget for it.
Journalists are looking for pictures of relevant people or products, especially if they're interesting shots - so make sure your picture stands out in some way!
Give your image a suitable filename such as "Company Name" and then "Person's name." Otherwise, you might accidentally send them the wrong picture by mistake!
Let’s Advance Your Newsworthy Content Strategy to Win More Digital Market Share
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